Utah Int’l Auto Expo 2026

A regional consumer auto expo (Jan 16–19 2026) produced by the Utah new-car dealers. It targets Western U.S. buyers. Billed as “Adventure Utah” it blends a traditional auto show with an outdoor/adventure theme. It highlights off-road and recreation vehicles as well as mainstream models. Although public-oriented the show is supported by industry (New Car Dealers of Utah) and attracts local fleet buyers (state parks etc.).