San Diego International Auto Show 2026

California’s second-largest auto show (Jan 1–4 2026) presented by the San Diego New Car Dealers Association. It is a major consumer event (highest-attended at SD Convention Center). Focus is broad (latest cars/trucks) with special emphasis on electrification. It’s marketed to excite the general public and stimulate local auto sales. The show’s tagline “Where the Cars are the Stars™” reflects its consumer orientation. Typical visitors are local buyers families and auto enthusiasts.