Milan Monza Motor Show (MIMO 2025)

MIMO is primarily a B2C event with some B2B elements, focusing on showcasing the latest automotive innovations, new car models, and sustainable mobility solutions. It positions itself as Italy's premier outdoor motor show, allowing the public to see, touch, and test drive vehicles in dynamic environments. The event attracts automotive enthusiasts, industry professionals, media representatives, and the general public interested in new vehicles. It has established itself as one of the most important automotive events in Southern Europe.